Event Programme

The “OTDYKH” exhibition programme is a ready-made solution for growing your business: you will find relevant insights, proven sales tools and direct access to key market players. Visitors leave with concrete ideas for increasing conversion rates, new partners and a clear action plan for the very next day. Participating in the exhibition is an investment that pays off with new clients and strengthened competitive positions.

2780+

attendees

75

speakers

6

venues

3

days

35

business events

KEY EVENTS 2027

Plenary Session

Theme: Tourism as a Growth Point: Industry Development Strategy and New Priorities

  • Tourism as a driver of the economy, employment and regional development.
  • New approaches to promoting the national tourism product.
  • The role of the state, business and professional associations in industry development.
  • Balancing domestic, inbound and business tourism.
  • How to build a competitive tourism brand for a country and region.

B2B workshop «Leisure & Travel»

The Leisure & Travel Workshop is a series of professional B2B meetings between tour operators and travel agencies, held just before the summer season. Each participant is guaranteed a minimum of 25 pre-scheduled meetings with partners: tour operators and travel agencies. Each meeting lasts 15 minutes.

  • You are immediately placed among your target audience: all participants are active tour operators and travel agencies interested in cooperation.
  • Direct negotiations without intermediaries help build personal trust and reach agreements faster.
  • Efficient use of time: in one day you hold as many meetings as would normally take several weeks
* Participation in “Leisure & Travel Workshop” is open to exhibitors of the “OTDYKH-2027” exhibition, who have paid the full registration fee and booked a shell scheme booth of at least 9 square metres.

International Tourism Forum

Theme: Tourism Without Borders: Cooperation Between Countries and Regions under new circumstances.

  • Interregional and international partnership as the foundation of sustainable tourism.
  • Joint routes and cross-promotion of destinations.
  • Tourism in the CIS region: growth points and joint initiatives.
  • The role of exhibitions and forums in building business relationships.
  • Which cooperation formats are most effective today.

Presentation of Tourism Potential:

  • A presentation on the tourism potential of a region or country — an opportunity to showcase unique attractions and routes to a wide audience.
  • Display of traditional costumes — a visual representation of cultural heritage.
  • Performances by artists: traditional music, dances — an immersive experience into the culture of your region.
  • Tasting of national dishes and drinks — an opportunity to introduce guests to local cuisine, which is especially important for promoting gastronomic tourism.
  • Prize drawings and quizzes

Practical Panel

Theme: Modern Tourism Service: Quality, Comfort, Experiences

  • What a high level of service in tourism means today.
  • Hospitality as a competitive advantage.
  • New tourist expectations: convenience, personalisation, safety.
  • How to generate repeat demand through service and experiences.
  • Best practices of hotels, sanatoriums and visitor attractions.